How to: Target your asks for paid subscribers (Back Indie Media Drive)
Five ways to segment and target your audience so you get more paid subscribers
Paid Newsletter Playbook
Your guide to starting and running a paid newsletter financially backed by your subscribers. From audience growth to winning over paid subscribers to reducing churn, you'll find it all here.
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How to: Use a tip jar to make actual cash
5 ways to actually make money from your tip jar featuring independent publishers using them well
How to: Run a subscriber drive (Back Indie Media Drive)
A sample campaign for our "Back Indie Media Drive" that you can use any time of year
List: Newsletters you can advertise in for less than $500
Want to grow but sick of Facebook ads? Buy ads with other writers! Here's a list of affordable places to buy newsletter ads.
How to: Win back canceled subscribers with Outpost
Get subscribers to rejoin with Outpost's cancellation flow, automatically
How to: Manage your marketing
How to manage the marketing for your paid newsletter business when you don't wanna do it
Recipes: Create your subscriber win back campaign
Canceled subscribers are not lost. They're just waiting for the right time to return.
Examples: Cross-promotions
Featuring five of our community cross promotions!
Recipes: Automate promo with Zapier
5 recipes for automating cancel surveys, social media, editorial planning, copying subscribers and donor thank you notes
How to: Get more reader referrals
3 ways to get your readers amplifying your work that go harder than forward this email
How to: Get paid by your audience (for movement journalists)
Are you covering a movement on your own? Here are some ways to get compensated
Promo plan: For slow periods when you don't have much time
Take it slow without slowing down your revenue
How to: Cross promote with other writers
The Cross Promo Challenge kicks off this week. Here's how to take part!
Examples: Best and worst paywalls
How does your paywall stack up?
How to: Use Outpost smart calls to action
Why you need on page calls to action and how to set them up with Outpost
How to: Make a 'Why upgrade' page
A step you might need BEFORE readers choose a tier. What to include and where to promote.
Swipe files: Over 100 examples of subscription upsells from journalists
Emails, calls to action, landing pages, upgrade screens, paywalls and more to inspire your next promotion
How to: Run a one time reader raise
Good for starting up or for scaling up. Examples inside.
How to: Get started with Outpost in less than one hour
A monetization tool that works automatically in the background for Ghost publishers
Recipes: "Why Pay" sequence to get more longtime free readers going paid
Your readers are *thinking* about upgrading. This will get more of them to do it!
How to: Prevent churn
3 ways to keep more subscribers with you longer
Recipe: Churn Reasons and Subscriber Winbacks
Get cancel reasons automatically plus keep track of who canceled and win more subscribers back
How to: Know why your paid subscribers churn
Why subscribers cancel and what you can do about it
Examples: What to paywall
What to paywall featuring 5 strategies from Extra Points, The Flytrap, Caitlin Dewey, 404 Media, and Max Read